The Facebook Algorithm in 2020: What Hotels & Resorts Need to Know

Lodging Interactive & commingle:engage | February 3, 2020

It’s no secret that organic Facebook marketing can be a little fickle for anyone with a business account on the platform. We’ve been seeing organic reach decline for more than five years, making it increasingly difficult to reach potential guests without paying, even if they’re already following you. This all comes down to the Facebook algorithm, which decides which content will gain the most visibility in users’ newsfeeds. And there is a silver lining here: Facebook marketing is still a good investment for businesses, and knowing how to work with the algorithm can help you gain more visibility and connect with potential, current, ...