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Metasearch Pricing Models Explained/GCommerce Solutions
Metadesk | September 16, 2024
Metasearch Pricing Models Explained/GCommerce Solutions With various metasearch advertising pricing models to choose from, how do you pick the best one? Our breakdown outlines each model's pros, cons, and ideal property types. ...
How Much Should a Hotel Website Cost?
Lodging Interactive | August 12, 2024
Lodging Interactive offers a SaaS model where a hotel pays a nominal fee upfront and continues with monthly payments for the term of the contract, after which the website is fully owned by the property. Thanks to website and hosting technology advancements over the past 15 years, spending tens of thousands of dollars to build a high-converting hotel website is no longer necessary. This is important for hotel marketers to understand, as they typically allocate less than 5% of their annual budget to marketing. “Independent hotels typically allocate about 4-5% of their total revenue to their overall marketing budget. Within this budget, ...
Staying Ahead of Recent Changes in Google’s Search and AI Results
Cendyn | June 4, 2024
By Apollos Gause May 2024, Google announced some major changes for search as well as the rollout for AI Overview scheduled for this week. Aimed at revolutionizing how users plan, research, and learn, these new features include: The option to simplify or break searches down further with AI Overview Multistep Reasoning Capabilities Planning Capabilities AI-Organized Search Results New Ask-With-Video feature with Google Lens AI overviews Available soon in Google Search Labs, AI Overviews will allow searchers to simplify language presented in the search results and/or break it down in further detail. The purpose is to r...
Transforming Your Hotel Website Into a Room-Selling Powerhouse
Cendyn | May 21, 2024
A hotel’s website has become a must for selling rooms online. It allows hoteliers to get direct bookings and to reduce the share of OTAs on their turnover. The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible. This is done by providing relevant information to the internet user on your hotel website. Find below some elements that will allow you to better sell your rooms on your site. Connect a booking engine to your hotel website To sell your rooms on your website, you must have a bookin...
AI vs. Google Search: Is Your Website Traffic Taking a Hit?
Lodging Interactive | March 4, 2024
Gartner predicts that users will seek answers from generative AI tools like ChatGPT and Gemini rather than Google Search. The hospitality industry thrives on providing exceptional experiences, and a vital element of that experience starts online. Potential guests often begin their journey with a simple search: "Best family hotels near [destination]?" or "Luxury beachfront resorts in [location]?" Traditionally, this has led them straight to hotel websites, where they can explore offerings, book rooms, and get a feel for your unique property. However, the search landscape is evolving rapidly. The rise of AI assistants like Gemini, ChatGPT...
Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
From Clicks to Reservations: How Google Ads Integration Elevates Your Direct Booking Strategy
Cendyn | August 29, 2023
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. Searching for desired hotels on the search engine has always been a part of the customer journey, and that is why it is crucial for the hotels to appear as the top result of their prospective customer’s search results. Google Ads, formally known as Google AdWords, is a powerful online advertising platform that allows busi...
