Choice Hotels Enters Strategic Alliance With Spain’s Sercotel Hotels for Global Footprint Brand Expansion

Choice Hotels | April 11, 2018

ROCKVILLE, Md., April 11, 2018 -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, reinforces its focus on international growth through a strategic alliance announced today with Sercotel Hotels, a leading hotel operator and franchisor based in Spain. The alliance establishes the framework for the extension of Choice Hotels' global footprint into Spain and other markets, as well as the creation of new opportunities for additional hotel development across Europe and Latin America. Through this alliance, Choice Hotels' brands will leverage the hotel management arm of Sercotel Hotels to ...