serendipit consulting
How to Pull Off a PR Stunt & Create Brand WOW
Melissa DiGianfilippo | November 8, 2019
By Melissa DiGianfilippo Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Smart man. Public relations can be less expensive and far more effective than you might think. Still, the most significant obstacle aside from budget is tickling the fancy of media outlets and your target audience. Without the media, your story is less likely to reach the public. A well-planned and executed PR stunt can generate incredible amounts of interest and elevate your hotel, motel, B&B, or resort to a new level in the minds and hearts of the media, and more importantly, potential guests. First, you might be won...
The Five Best Mediums for Telling Your Brand Story
Melissa DiGianfilippo | August 14, 2019
By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...
How To Effectively Tell Your Brand Story Through PR
Melissa DiGianfilippo | June 5, 2019
By Melissa DiGianfilippo With the rise in competitive marketing, hospitality brands seek unique and creative ways to keep their names at the top of consumers' minds. But what if the most effective way to market a brand isn't through strict marketing-only efforts? In an industry that's increasingly driven by consumer opinions and reviews, it's imperative to be in control of your brand's perceptions and the stories being told. If you want current and potential customers to embrace, love and recommend your brand, you must build a solid connection with them first. How? By telling a consistent story about your brand and values that will reso...
