serps
ChatGPT: How Conversational Bots Will Be the New OTAs
Sérgio Serra | February 16, 2023
By Sérgio Serra In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. I’m sorry if the title of this article misleads you, but heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can shape the future of the hospitality industry. Unlike many other technologies, this is a breakthrough that virtually everybody can understand and see many uses, a key one being online search. It’s simpler to pose a question and get a straight answer, rather than browse through different websites look...
Now Available for Download: Technical SEO on the Hotel Website eBook
HEBS Digital | September 6, 2018
Why It's One of the Most Important Online Revenue Drivers In hospitality, technical SEO is one of the least understood and very much ignored digital technology and marketing disciplines. Technical SEO plays a major role in influencing Google and other search engines to rank your hotel website higher in search engine results pages (SERPs), which results in qualified website visitors and bookings. Google has frequently stated that it is using more than 200 major ranking "signals" with many thousands of sub-signals and variations. The following three categories are well within hoteliers' control, and if the hotel website is optimized t...
Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply
Tris Heaword | March 20, 2017
By Tris Heaword When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the "Golden Triangle." By 2014 a new eye-tracking study found that this model had shifted, owing to many changes and developments in Google search pages. Instead of the distinct triangle, the heat maps showed an elongated "F," illustrating how users had significantly gotten used to scrolling down SERPs to find what they needed. Below are shots from the two famous studies, with the 2005 ...
