Serviced Apartments: Innovative Approaches

December 13, 2017

By Stuart Pallister, EHL Hospitality Insights When it comes to the serviced apartment sector, as land prices rise, the trend is for smaller size units – and that's posing a challenge for designers: what to keep within the room or apartment, and what to move into possible communal areas. In a panel discussion held at the Serviced Apartment Summit Europe (#SASEU) staged in London, business development executives from SACO, BridgeStreet, Adagio and Frasers discussed the sector's current directions in the context of innovation and concept development. Eric Jafari, Managing Director of SACO Apartments, acknowledged that, from a design ...