Is Hospitality Moving Towards Zero-Touch With Service Automation?

Alan E. Young | December 12, 2022

By Alan Young The journey to high tech vs high touch has begun, but studies show that brands risk losing trust, and business, by neglecting human connection With each new technological breakthrough and innovation, what once may have seemed dystopian or impossible is now simply a modern-day reality. Let’s take, for example, Amazon Go stores, which allow patrons to select the products they need, and effectively check out by simply leaving the store – no cashier interaction or self-checkout kiosk required. The store uses an Amazon Go app for iOS or Android linked to individuals’ Amazon accounts for automatic billing to ensure a truly...