Service Design
How to Spot Promising New Opportunities During Service Design
Franck Louveau | August 24, 2022
By Franck Louveau The hospitality and service industry involves developing and adapting solutions and services that create better value and user experience –services that improve customers' satsifaction, thus quality of life. One of the best ways to achieve this is through service design with processes like rigorous service concept validation. However, you must identify an opportunity or gap in market first before designing a service as the solution. You must be able to identify the best opportunities and develop the best and most viable solutions with service excellence at the core of your service design. After aligning your vis...
An Introduction to Service Design
EHL Insights | January 12, 2021
Although service-oriented organizations now comprise 80 percent of the economy in developed countries, a surprising number of organizations in this field struggle to differentiate themselves from their competition. This can leave brands scrambling as they watch their customers select other hospitality options. Securing repeat customers, word-of-mouth recommendations and building a positive brand reputation all become significantly harder for brands that do not know how to use a service-design model. If these types of struggles sound familiar, then learning about the service-design strategies and how to incorporate them into a particular c...
What Is Service Design?
EHL | September 1, 2020
With this in mind, service design can be applied to both new services and existing ones. Possibilities and opportunities for best-case-scenario service provision are analyzed and stakeholder expectations assessed. According to the Institute of User Experience Design, considerations of personas, the customer journey and touchpoints help feed into the ideal service provision outcome – for customers and service providers alike. This distinction between customers and service providers draws our attention to an important concept in service design: the differentiation between “frontstage” and “backstage”. As the terms suggest, the key ...
The Benefits of Service Design
June 18, 2020
On a global scale, the tourism industry impacts over 284 million jobs. These jobs comprise an enormous sector of the global economy, with these organizations focusing on providing customers with outstanding experiences. Rather than selling their customers and clients particular products to fulfill pain points, these businesses instead focus on providing customers with a promised experience. It is through these emotion-driven interactions that customers determine if their needs have been met and their view of this particular business. Within this sector, therefore, the idea of service design has a tremendous impact. Through service design,...
