Tourism Tidbits: Developing Shared Leadership for Successful Tourism

Dr. Peter Tarlow | November 4, 2022

By Dr. Peter Tarlow All too often tourism entities talk about “partnerships and sharing leadership”, but actually mean by that phrase: "let's see what you can do for me."  Agency-centric tourism, however, is becoming more and more difficult to manage successfully. Industry leaders in tourism, both in the private sector and in the public sector are learning that in today's post-Covid competitive market; communities and even entire nations need to work together toward a common good.  To help you achieve this level of cooperative marketing and success consider some of the following ideas: •  See your colleagues as equals rather than...