shared technology platform
Bókun May Be That Rare Beast, a B2B Platform That Thrives
January 12, 2016
In an industry marked by thousands of suppliers and an ever-increasing number of sales channels, is there a place for a collaborative concept that can transform fragmentation into a cohesive concept in which everybody wins? Hjalti Baldursson thinks so and, as CEO of Reykjavík-based Bókun, he believes the platform he and his team have created provides it. Founded in 2012, the privately-held company offers a cloud-based software solution that enables tourism suppliers and resellers to connect, cross-sell their offerings, and manage inventory in real-time. It has shot up like a new geyser (or Geysir, in the local language.) ...
Shared Technology Platform Supports Cross Selling; Drives LOS, Revenue and Total Guest Experience
August 6, 2015
By Shelly Edwards, Director of Sales North America - Bókun To counter uncertain demand and improve both revenue performance and margins at a time when it is difficult for hoteliers to raise base-level pricing, many hotels and resorts are increasingly turning to the sale of non-core products and third party services — known as ancillary services — to improve their bottom line. Ancillary services are moving to the forefront of the hospitality industry as it strives to become — and remain financially stronger. Ancillary services are also critical to finding ways to better respond to and serve guest's needs. In fact...
