shift digital
AI + Hotels = A Digital Marketing Machine
ShiftDigital | February 20, 2024
AI is poised to help hoteliers make the complex engine of digital marketing a more efficient, proactive, well-oiled system. Managing a hotel is a balancing act of daily operations, guest satisfaction, and revenue growth, further complicated by a fast-paced digital marketing landscape. With countless strategies and channels to master, keeping up becomes a daunting challenge for even the savviest digital marketers. That’s why forward-thinking hotel marketers are embracing artificial intelligence (AI). Serving as a multi-purpose tool, AI helps streamline digital marketing efforts—from enhancing customer personalization to generating b...
AI + Hotels = An Operational Dream
ShiftDigital | January 25, 2024
The rise of AI in the hospitality industry is transforming the very essence of hotel operations, charting a new era for hoteliers worldwide. People, processes, and profits. That’s the operational trifecta every hotelier seeks to master—optimize people and processes to increase profits. But in today’s climate, hotel operations have never been more complex. From workforce challenges to inefficient processes and antiquated systems that directly impact the bottom line, many hoteliers today are questioning how they will solve the profit part of the operational equation. But what if there was a solution that could help address the entir...
AI + Hotels = An Ideal Guest Experience
SHIFT DIGITAL | January 8, 2024
AI is changing how hotels operate and, consequently, transforming the customer experience into one that’s customized, elevated, and, frankly, top-notch. Artificial intelligence (AI) is rapidly transforming industries across the board, and the hospitality industry is no exception. From streamlining operations and reducing costs to improving customer experiences, AI is solving workforce and technology challenges for the hospitality industry while meeting ever evolving (and high!) customer expectations. Part one of Shift’s three-part blog series examines how the hospitality industry uses AI to enhance the customer experience. By seaml...
Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.
Shift Digital | August 9, 2023
The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...
