PolyU Study Revealed Mainland Chinese Visitors’ Motivations for Shopping

PolyU’s School of Hotel and Tourism Management | March 25, 2019

Mainland Chinese tourists visiting Hong Kong tend to visit different shopping outlets to buy luxury goods according to their different motivations, conclude Dr Sam Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study the researchers revealed that mainland tourists who shop for luxury goods are motivated by "materialism, a desire for social status or to conform with others", and these differences in their nature influence not only what they buy, but where they buy. Shopping is a major driver of tourism worldwide, and cities such as Las Vegas, D...