Three Ways to Shorten Your B2B Company’s Sales Cycle

JLNPR Inc. | October 19, 2015

By Jennifer Nagy, President of JLNPR Inc. Every company's ultimate goal is financial success (a.k.a. profitability) but many find it difficult to maintain, especially when their business model is based on one-off purchases. Another difficulty in consistently achieving financial profitability is the length of a company's sales cycle. If a company has an average sales cycle that lasts months or even years, it can create long earning gaps in between clients. As such, a company with a shorter sales cycle is more likely to achieve financial success and be able to maintain it consistently over the long-term. So how can a B2B business shorten ...