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Mobile First: Brit Smartphone Hotel Bookings Overtake Desktop for the First Time
SHR | August 1, 2024
UK, 1 August 2024 – Brits are now making more hotel bookings on mobile devices than desktops for the first time, new research from SHR reveals1. The hotel technology specialist found that mobile bookings have overtaken desktop for UK staycations, with more than half of bookings (51.3%) made on a smartphone device over the last year – a 6.1% increase from the previous year. This shows how consumers are becoming far more comfortable booking travel on mobile devices, thanks in large part to the volume of information and seamless booking experience now available on all platforms. Desktop bookings have decreased by 3.8%, now ac...
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
