“Signature Scenting” – Taking the Guest Experience to a Soothing Sensory Level

Aroma360 | April 3, 2017

by Helen Jones Custom Scent Branding is an up-and-coming trend for luxury, boutique and lifestyle-branded hotels. The process allows the generation of a truly unique image, a practice Aroma360 refers to as "The Art of Scenting." By taking into account the psychological implications that scent has on guests, Aroma360 has developed over 50 signature scents, some of which were designed specifically for hotels, including Borgata Resort and Casino, Biltmore Hotels, The Ritz-Carlton and Four Seasons Hotels and Resorts. Aroma360—a company that strives to teach businesses how to capitalize on the close relationship between scent & moo...