Silicon Valley Lodging
COVID-19’s Impact on the Silicon Valley Lodging Market
John Berean | February 23, 2022
By John Berean, Noella Moon One of the main economic engines of the San Francisco Bay Area, Silicon Valley experienced tremendous growth during the last business cycle. Major companies such as Google, Apple, and Meta (formerly Facebook) have expanded their presence in recent years, which has historically translated to strong lodging performance. However, with the onset of the pandemic and a market-wide shift in policy toward remote working in 2020, hotels have been severely affected, particularly in terms of average rate. Moreover, the influx of new supply over the last several years has been significant, which has substantially heig...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
