Taylor Swift, Coldplay and the Rotary Convention: Singapore Hotel Bookings Jump for Eventful First Half of 2024

STR | July 31, 2023

Analysis by Jesper Palmqvist, Senior Director – Asia Pacific There is plenty of time remaining in 2023, but Singapore’s hotel bookings are already increasing rapidly for 2024 with the market set to host several major events early in the year. Utilizing Forward STAR data, we took a quick look at the specific impact for Singapore’s hotels from Taylor Swift’s “The Eras Tour”, Coldplay and the global Rotary Convention. Taylor Swift “The Eras Tour” is in the lead Taylor Swift shows are set to take place on 2-4 and 7-9 March 2024 at Singapore National Stadium. As of 17 July 2023, the star performer’s tour dates had already ...