Six Senses Amaala Set to Launch in Saudi Arabia, as Kingdom’s Tourism Sector Undergoes Transformation

Six Senses | June 13, 2023

BANGKOK – June 13, 2023 – A landmark shift towards welcoming international visitors means Saudi Arabia is the fastest-growing tourism destination in the G20, thanks to its mix of history, heritage, culture, coral-fringed beaches, and sunshine. Deriving from the Arabic word for hope and the Sanskrit word for purity, Amaala embodies this transformation as part of Saudi Arabia’s Vision 2030 program to build a vibrant society, thriving economy, and ambitious nation. Spanning over 1,600 square miles (4,155 square kilometers) of an unspoiled nature reserve, this region is blessed with dramatic coastal scenery, majestic mountainous backdrop...