Snowfalls’s Impact on Ski Market Hotels

Brett E. Russell | February 2, 2015

By Brett Russell January, 2015 Snowfall drives travelers to mountain resorts each ski season, but to what degree, at which resorts, and how far in advance isn't as clear. What is the correlation between snowfall and hotel occupancy, and how does the economy factor in? Many tourism and leisure hospitality markets depend in large part on environmental conditions to drive demand, with visitation up or down depending on whether certain conditions do or don't exist. Hotels in tropical resort markets, for example, can depend on demand drawn to the sunshine and beaches--except in the midst of a hurricane or monsoon. Anomalous meteorological fa...