IHG Partners With SM Group to Bring First voco Hotel to Fujian Greater China

IHG | May 30, 2024

May 30, 2024, Xiamen: IHG Hotels & Resorts (IHG) announced a new partnership with SM Group to develop the first voco™ hotel in Fujian province – voco Xiamen SM city. Scheduled to open in the second half of 2025, this hotel will be nestled within the core area of Xiamen at SM Xiamen complex. This signing resonates with Greater China's national strategy to develop Fujian, enhancing IHG’s presence in southeastern region markets and further emphasizing its long-term commitment to the Greater China market. With the rapid development of tourism industry, Greater China enjoys the largest domestic tourism market and emerges as a glo...