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Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference
HEBS Digital | January 8, 2019
For more than 15 years, HSMAI's Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays. The 2019 Digital Marketing Strategy Conference will be held on January 22-23 in New York, where we will be holding three workshops on topics aimed at helping hoteliers improve their digital ...
Another Move by the OTAs That Is Harmful to Hotel Profitability – What You Need to Know
HEBS Digital | August 22, 2018
By Max Starkov Background: Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia's Add-On Advantage and Booking.basic. Below we will discuss the issues with these two new initiatives by Expedia and Booking.com, reminiscent of the old Wild West times of hotel distribution and the early years of unruly OTAs, before rate parity and best rate guarantees. Both OTA initiatives use package or wholesale rates in clear violation of package and wholesale rates contract terms. We feel compelled to remind hoteliers how detrimental these new ...
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
HEBS Digital | February 5, 2018
By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today's typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb—they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, vide...
HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative
HEBS Digital | November 28, 2017
NEW YORK, NY — November 28, 2017 — HEBS Digital, the industry-leading firm committed to helping hoteliers acquire, engage and retain hotel guests, is pleased to announce they have been awarded six Silver 2017 W3 Awards for revenue-generating website design, technology and banner ad creative design and marketing. Now in its twelfth annual year, the W3 Awards recognize creative excellence on the web, including websites, online advertising and marketing, mobile sites and apps, video, and social. HEBS Digital is honored to be included on the list of 2017 award winners. HEBS Digital was a Silver Award winner for the following ent...
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
the Authors and HEBS Digital | September 20, 2017
Budgeting season: the time to analyze what initiatives are driving performance, review trends in the industry that should be taken into account when constructing your budget, and start thinking about any major upgrades your property needs to take in its digital technology and marketing strategy. The Smart Hotelier's Guide to 2018 Digital Marketing & Technology Budget Planning whitepaper is created every year to guide hoteliers on the budgeting process by outlining the tools needed to engage, acquire, and covert travel consumers, as well as enhance the on-property guest experience, and inspire guests to book a future stay. Here is a ...
Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy
HEBS Digital | June 5, 2017
By Max Starkov and Margaret Mastrogiacomo Today's hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in 38,983 digital micro-moments in just under two months. That's over 38,000 digital moments in a 60-day booking window. As consumers are living their lives digitally connected throughout these digital micro-moments, when they embark on the travel planning journey, which on average, includes 19 different touchpoints before making a booking (Google research), each one of these to...
The Smart Hotelier’s Pre-Opening Digital Strategy
the Author & HeBS Digital | May 23, 2017
By Garrick Lee Opening a new hotel requires an 'all-hands-on-deck' approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, there's an endless list of tasks to complete. Unfortunately, the most critical part of a pre-opening strategy oftentimes gets lost in the shuffle: the new property's digital presence and strategy. In today's landscape, hoteliers cannot afford to forgo a pre-opening digital strategy, as this missing piece will lead to lost bookings and revenue not only for the first opening months, but will set the hotel up for over-reliance on the OTAs in the long term. Conversely,...
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
RLHC | May 22, 2017
NEW YORK, NY — HeBS Digital announces the launch of a completely customized and enhanced brand website for RLHC (Red Lion Hotels Corporation). Featuring over 1,100 properties and 14 brands, this is one of the largest additions to HeBS Digital's diverse portfolio of hotel websites, and the company is proud to share the results of months of dedicated work by dozens of team members across many departments. "The complete RLHC portfolio of brands is now on one domain," said RLHC CMO Bill Linehan. "The new RLHC website streamlines the booking process for guests, making it easier to book a stay at any of our properties whether using thei...
