smart data marketing
Zoox Deploys Targeted Direct Advertising Channel Abilities for Zoox Media Platform
Zoox Smart Data | January 7, 2021
Innovator of big data customer profile technology integrates with telecommunications providers for even greater efficiency and profitability in creating personalized marketing campaigns. Alpharetta, GA — January 7, 2021 — Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced the enhancing of its Zoox Media solution to provide businesses with direct advertising capabilities. Via collaboration with major telecommunications providers, Zoox Media can now eliminate the costly need to contract third-party advertising cont...
Digital Inspo: What Creative Hotels Are Doing Online
HEBS Digital | February 7, 2019
By Kerryn Gower Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their destination. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them to gain new and repeat visitors. Our new article series, Digital Inspo: What Creative Hotels are Doing Online, dives deep into a recent original campaign idea developed by a hotel brand. The Campaign Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician's single "New Rules" was Hyatt's new boutique hotel, The...
Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference
HEBS Digital | January 8, 2019
For more than 15 years, HSMAI's Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays. The 2019 Digital Marketing Strategy Conference will be held on January 22-23 in New York, where we will be holding three workshops on topics aimed at helping hoteliers improve their digital ...
From Dreaming to Booking Part IV: The Booking Phase – How to Capitalize on the Booking Phase of the Travel Planning Journey
HEBS Digital | March 22, 2018
By Margaret Mastrogiacomo, VP Strategy This article is part four in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the fourth stage of travel planning: the booking phase. Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your hotel brand must not only be present, but compelling enough to win the direct booking. Below we explore the booking phase ...
From Dreaming to Booking Part III: The Planning Phase – How to Capitalize on the Planning Phase of the Travel Planning Journey
HEBS Digital | March 15, 2018
By Margaret Mastrogiacomo, VP Strategy This article is part three in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments throughout every stage of the travel planning journey to increase direct bookings. This article focuses on the second stage of travel planning: the planning phase. The moment you decide to take the plunge on planning a vacation can be just as exciting as the vacation itself. Once someone chooses a travel destination, the dreaming phase starts to become a reality, setting the travel planning phase in motion. Read on for part three of our five-part series titled, "How to C...
Mobile-First Index Is Approaching – How Can You Prepare?
HEBS Digital | March 13, 2018
By Max Starkov The massive shift from desktop to mobile and tablet devices continues at a rigorous pace. Over 59% of web visitors and more than 51% of page views were generated from mobile devices (smartphone and tablet), compared to 38% of web visitors and 40% of pageviews only two short years ago. In 2017, nearly 27% of bookings and 24% of room nights came from mobile devices (smartphone and tablet), compared to 21% of bookings and 17% of room nights in 2015 (HEBS Digital Client Portfolio Data). As we continue to see the travel planning process become increasingly complex, hoteliers need to find ways to engage their best potential gue...
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
the Authors and HEBS Digital | September 20, 2017
Budgeting season: the time to analyze what initiatives are driving performance, review trends in the industry that should be taken into account when constructing your budget, and start thinking about any major upgrades your property needs to take in its digital technology and marketing strategy. The Smart Hotelier's Guide to 2018 Digital Marketing & Technology Budget Planning whitepaper is created every year to guide hoteliers on the budgeting process by outlining the tools needed to engage, acquire, and covert travel consumers, as well as enhance the on-property guest experience, and inspire guests to book a future stay. Here is a ...
HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America
HEBS Digital | August 24, 2017
SUMMARY: HEBS Digital is proud to announce their inclusion on the Inc. 5000 list for 2017 of fastest growing privately held companies, for the second time since 2012. NEW YORK, NY — August 24, 2017 — Inc. Magazine ranked HEBS Digital on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. HEBS Digital's accelerated global expansion provides more hoteliers with best-of-class hotel technology and solutions fundamental to engaging and acquiring hotel guests, increasing direct bookings, and lowering acquisition and distribution costs. This global strategy has led to remarkab...
