smart data strategy
Rebuilding Hotel Profits: How the Road to Recovery Begins With Guest Personalization and an Effective Smart Data Strategy
Sandy James | July 8, 2021
By Sandy James, Director of Business Development - North America at Zoox Smart Data In recent years, big data has grown to become an indispensable asset for virtually any type of business, regardless of industry or customer demographic. But for hospitality in particular, big data has taken on a greater importance as industry professionals search for new ways to provide the ultimate guest stay experience. Capable of offering valuable insight not only into the day-to-day business performance but also into the unique desires and preferences of each customer, the use of big data has even been shown to increase a hotel’s performance over co...
Maximizing Airport Revenues in the Era of Smart Data Technology and Experience Personalization
Sandy James | February 25, 2021
How existing Wi-Fi services can be integrated into a smart data strategy to provide travelers with enhanced satisfaction while generating much needed income for airport operators. By Sandy James, Director of Business Development – North America at Zoox Smart Data Cancelled flights, record lows for both international and domestic travel, longer wait times due to enhanced cleaning regulations — these are just a few of the hardships shared by airports around the world since the beginning of the global pandemic. Yet, airports must remain open to serve those who still have a necessity or a desire to travel on commercial airlines. This inev...
