Unlocking Guest Loyalty With Smart Data Technology: A Hotelier’s Guide

Zoox Smart Data | January 12, 2022

By Sandy James   As the hospitality industry continues to recover from the pandemic, guest loyalty has become an increasingly important topic among industry professionals today. Driving higher loyalty undeniably boosts a property’s bottom line; in fact, studies have found that generating a new customer was five to 25 times more expensive than retaining a current customer, and increasing customer retention rates by 5 percent increasing profits from anywhere between 25 percent to 95 percent. As hoteliers seek to recover revenue lost over the last two years, improving loyalty is more important than ever before-- but loyalty looks...