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The Independent Hotel’s Guide to Engaging and Retaining Guests
the Author and HeBS Digital | February 13, 2017
By Sara O'Brien Recently, a small hotel group asked us an extremely smart and on-point question: "How do I create a loyalty program that is not a loyalty program?" They understood that while major brands such as Hilton, Marriott, Accor Hotels, and Choice Hotels International spend millions in infrastructure and technology to support a complex loyalty program that they cannot replicate, there is still a need to recognize, engage and retain guests. Fortunately, a much simpler and cost-effective approach is available for independent properties to drive more direct relationships with consumers and reap the direct booking benefits of a loyal...
Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for Its Hotel Partners in 2016
HeBS Digital | February 10, 2017
New York, NY – February 10, 2017 – The results are in: the firm that has put driving direct bookings first for 15 years generated an average 2200% ROI and 4.5% direct distribution cost for its hotel partners last year. By increasing their direct bookings and lowering distribution costs, hoteliers across the globe saw their investment in HeBS Digital returned to them at a rate of 22 to 1. Compared to standard OTA commissions of 18-25%, these numbers leave no doubt the direct online channel is the most cost-effective channel for hoteliers today. Through best-of-breed digital technology, consulting, and marketing, the direct on...
The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions
the Authors and HeBS Digital | January 4, 2017
By Max Starkov and Mariana Safer Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on 'Book Direct' strategies. Hoteliers have been testing out multiple strategies to increase bookings on their own websites, from loyalty member-only rates, special incentives, unique packages found only on the hotel website, and more. Why? With distribution costs rising steadily over the last five years due to OTAs increasing market share over 40% (vs. hotel direct bookings), hoteliers are starting to understand this is not a sustainable business model. In 20...
New Tilden Hotel Website Accentuates the Property’s Organic Aesthetic
HeBS Digital | January 2, 2017
Nestled in the historic Tenderloin District of San Francisco, Tilden Hotel welcomes guests to open, airy spaces, natural hues and raw materials. To greater reflect the aesthetic of the property and showcase the creative, authentic and varied elements found in this property's unique neighborhood, Tilden Hotel partnered with HeBS Digital to launch a user-friendly website. The new site features a striking, modern design which showcases the property's modern sensibility and stylish accents. The launch of this site helps Tilden Hotel adequately display information about the hotel and area with high-res photos and easy-to-use navigation - two...
New Hotel ZaZa Website Showcases Artful Ambiance of Two Iconic Properties
HeBS Digital | December 21, 2016
Hotel ZaZa partnered with HeBS Digital to redesign an artistic, user-friendly, responsive website that highlights the brand's two iconic properties in Dallas and Houston. The two properties combine the luxurious ambiance of a full-service resort with the comfort and style of boutique properties and a playful ambiance. Featuring elegant accommodations for even the most discerning travelers, Hotel ZaZa pairs extraordinary design with unrivaled functionality – something that is now mirrored in their new website design. The new site is a testament to Hotel ZaZa's prominent web presence and allows prospective guests to easily digest in...
New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood
HeBS | December 6, 2016
Shining bright in the heart of Midtown Manhattan's Times Square, the brand new LUMA Hotel Times Square has partnered with HeBS Digital to launch a vibrant, user-friendly, responsive website that highlights this innovative property and its iconic address. This new urban oasis in Times Square, which features artful rooms with expansive windows and on-site dining at Ortzi, now has a strong web presence that seamlessly blends information about the hotel and area with high-res photos and easy booking features to serve both business and leisure guests seeking accommodations in the heart of New York City. LUMA's new website is powered by HeBS ...
HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs
HeBS Digital | July 6, 2016
New York, NY – July 6, 2016 – Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter can sign on for HeBS Digital's new "Jumpstart Your Direct Bookings" package. With a comprehensive suite of digital technology and marketing services designed to generate more direct online bookings, HeBS Digital's clients experience average direct channel distribution costs (property website) of 4.5%, compared to the hefty OTA commissions of 18%-25%. Included in the "Jumpstart Your Direct Bookings" package: 20% Credit Towards a New Responsive Website Complimentary Add-Ons: Direct Booking...
Cheeca Lodge & Spa Website Relaunch Boosts Revenues by over 80%
HeBS Digital | May 26, 2016
Situated in Islamorada, Cheeca Lodge & Spa is a tropical paradise, perfect for every type of getaway. The property worked with HeBS Digital to relaunch their website with the goals of improving user experience, increasing page visits and increasing both bookings and revenue from their desktop and mobile sites. The result is a user-friendly, visually appealing newly launched site, optimized for the three screens and focused on driving direct bookings. As a way of promoting the new site and generating user interest and awareness, the property launched a multichannel campaign with a Limited-Time Offer Interactive Application. After the...
