smarterhq
Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking
SmarterHQ | September 25, 2019
Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry, According to New SmarterHQ Survey INDIANAPOLIS, IN – September 25, 2019 – What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next trip. Instead, the report showed that Mil...
New Survey Uncovers a Rift Between How Marketers Target Consumers & the Way Individuals Expect Brands to Communicate With Them
SmarterHQ | June 14, 2018
SmarterHQ, Cheetah Digital, Liveclicker, and MailCharts Surveyed Hundreds of B2C Marketers on How They're Reaching Consumers, Marketing Budget Outlooks, and Current Technology Investments INDIANAPOLIS, NEW YORK, CUPERTINO, June 14, 2018 – Seventy percent of millennials are frustrated with receiving irrelevant emails, but brands are still sending mostly mass communications. And while all industries prioritize their marketing spend to drive traffic to online first, mobile second, and physical locations last, over 50% of consumers are still doing their shopping in-store. These are just some of the surprising findings released today f...
