Smartphones and Their Effect on Guest Behavior

Binu Mathews | February 4, 2020

By Binu Mathews Smartphones are everywhere. Walk into any coffee shop, restaurant, or hotel lobby, and a high percentage of people engaged with their smartphone will be directly affected by the application they are reviewing. As consumers, we now look to our smartphones to converse with friends, purchase items online, look at a myriad of pictures, and yes, sometimes, to talk to another person. The impact of smartphones on our everyday life is undisputed, but how has the smartphone impacted the hotel guest? When it comes to searching for a hotel, regardless of whether it is for a business or leisure trip, the bulk of the search process is ...