SMERF Booking Opportunities Are Back

Lodging Interactive | June 15, 2021

As the hospitality industry continues to rebound and business travel begins to recover, smart hoteliers should now be thinking about how to maximize SMERF booking opportunities for the fall and winter seasons. Thinking outside the box and leveraging new and innovative technologies can make all the difference between a successful SMERF marketing campaign and empty event spaces. First introduced as a micro-wedding RFP lead generation service in 2020, RFPAssist leverages the ubiquity of Facebook’s Messenger service and enables properties to deliver sales materials to prospects while capturing SMERF business leads 24/7 and 365 days a year....