Accor Signs With MIT Group Holdings to Develop SO/Melbourne

Accor | February 27, 2020

Today, Accor announces the continued expansion of its luxury portfolio in Australia, with the debut of the vibrant and playful SO/Hotels & Resorts luxury brand in Melbourne, Australia.  Slated to open in 2023, SO/Melbourne is set to be a bold, fashionable and luxurious designer hotel, located in a prime CBD position overlooking Flagstaff Gardens. Positioned on the corner of William and Franklin Streets, the hotel is within close reach of Melbourne’s key commercial, retail and leisure attractions. The first SO/ branded hotel for Australia and second in the region following SO/Auckland, will boast 288 avant-garde guestrooms and suites...