SOAR
Choice Hotels Awards First Contract Under Recently Reintroduced SOAR Program to Support Hotel Ownership Opportunities for Historically Underrepresente
Suburban Studios | August 27, 2024
Conversion Agreement Signed with Choice's Suburban Studios Extended Stay Brand NORTH BETHESDA, Md., Aug. 27, 2024-- Choice Hotels International, Inc., one of the world's largest hotel companies, announced its first contract under the recently reintroduced SOAR (Supporting Ownership Access and Representation) program, designed to create hotel ownership opportunities for underrepresented entrepreneurs. Damon Healey of Eternal Companies, a real estate investment and asset management firm, executed a contract to convert two hotels in Georgia to Suburban Studios, one of Choice's four extended stay brands. The pair of properties opened on May 30....
Choice Hotels International Hosts “SOAR” Seminar to Attract, Mentor and Educate Historically Underrepresented Groups on Their Path to Hote
Choice Hotels® | April 30, 2024
Industry's first and only dedicated development team focused on creating a more inclusive hospitality industry reintroduces program with a new name and hosts second annual HERtels luncheon NORTH BETHESDA, Md., April 30, 2024 -- Ahead of its 68th Annual Convention in Las Vegas, Nevada, Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, hosted its SOAR (Supporting Ownership Access & Representation) development seminar to reintroduce its program to create hotel ownership opportunities for underrepresented entrepreneurs. During the seminar, Choice reaffirmed its more than twenty-year commitmen...
