SOCi Report: 52% of Marketers Cite Privacy as Top Concern in AI Adoption for Hotels

SOCi | February 22, 2024

Study of nearly 320 marketers finds 40% have no “clear and actionable plan” in place for AI integration SAN DIEGO – February 22, 2024 – SOCi Inc., the leading CoMarketing Cloud Platform for multi-location enterprises, today released Part IV of its AI Marketing Transformation Index. The comprehensive report offers insights into the current implementation of Artificial Intelligence (AI) and forecasts its trajectory in the marketing industry. SOCi's commissioned study of more than 300 digital marketers provides further understanding of AI utilization in marketing and future plans for its use. Part IV focuses on whether or not clear...