Why Social Causes Are Rising Up Hotels’ Agendas

JLL | September 29, 2022

Hotels are stepping up their efforts to give back to local communities in response to increasing pressure from travelers, looking beyond environmental commitments when it comes to doing good. From collaborations with local minority-owned and female-owned businesses in the U.S. to donating bedding to homeless shelters in the Nordics, social-value initiatives are moving up the agenda. “Silence is no longer an option. Employees and guests want to know where the leadership of these companies stand on social issues, while longer-term institutional investors are demanding more socially conscious investments,” says JLL’s Global CEO of Ho...