social engagement
The Power of Organic Social Media for Hotels: Why It Still Matters
Lodging Interactive | August 28, 2024
One of the most significant advantages of organic social media is its ability to foster genuine, authentic connections with your audience. In today’s fast-paced digital world, social media has become an indispensable tool for hotels to connect with guests, build their brand, and drive bookings. With the increasing focus on paid social media advertising, many hoteliers might wonder if organic social media still holds value, especially when marketing budgets are tight. At Lodging Interactive, we firmly believe that organic social media posting remains a powerful and effective strategy for hotels, regardless of your budget for paid posts. Her...
Review-Gating Will Get Your Hotel Banned From Google
Lodging Interactive | March 27, 2023
While it may be a tempting tactic to gain more positive reviews to help drive new reservations, review-gating is increasingly becoming a risky proposition for hotel operators. If you’re not familiar with what “review-gating” is, let’s start with a clear definition anyone can understand. Hotel guest review gating is when a hotel tries to control the reviews they receive by first asking guests about their experience and then only encouraging those with positive feedback to post their reviews online. This way, the hotel can improve its online reputation by showcasing more positive reviews and limiting negative ones, making it seem lik...
CoMMingle Provides Total Customer Engagement Services to Hotels, Restaurants, and Spas
Lodging Interactive | July 11, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, today announced the launch of its updated CoMMingle services. CoMMingle provides enhanced guest review reputation management and social media marketing services to hotels, restaurants, and spas. "Over the past six months we’ve invested heavily in ‘rebooting’ CoMMingle to ensure we continue to address the ever-changing technology landscape and the needs of our hospitality customers,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Since 2006 we have wr...
