social intelligence platform
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
Local Measure | January 10, 2018
Sydney and New York – January 10, 2018 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, has joined with Forbes Travel Guide, the global authority on luxury travel, as the Official Social Intelligence Provider in 2018. Local Measure already partners with many of the world's finest Forbes Travel Guide Four- and Five-Star hotels, along with luxury hospitality brands such as Fairmont Hotels, Raffles Hotels and Banyan Tree. Forbes Travel Guide is the only independent, global rating system for luxury hotels, restaurants, and spas. "We are delighted to announce this partnership as we l...
Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure
Local Measure | October 26, 2017
Unveiled at Cornell's Hospitality Research Summit, Analysis of Millions of Posts Shows the Potential for Thousands of Dollars in Revenue Increases, and Bumps in Brand Advocacy and Loyalty Sydney and New York – October 26, 2017 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, released data from an analysis covering social media posts by 8 million guests at hotel properties belonging to 100 of the world's largest hotel groups over a 30-month period. According to the data, guests who are engaged by a hotel on social media during their stay on property, post 2.5 times more than othe...
Local Measure Partners With Two of the World’s Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide
Local Measure | September 18, 2017
Local Measure's Social Guest Intelligence Platform 125% Year over Year in the Hotel Industry Growth New York and Sydney – September 15, 2017 – Social Guest Intelligence provider Local Measure announced partnerships with two of world's premier luxury hotel brands, wrapping up a year of expansion which brought the company's proprietary social intelligence platform to hotels in more than 600 cities around the world. The company announced it is partnering with Fairmont Hotels and Resorts and Banyan Tree Hotels & Resorts, whose luxury properties span several continents and many major markets across the globe. Each is an ackno...
Local Measure Helps Canada’s Group Germain Hotels Double Guest Interaction, Personalize Service, and Cut Response Rates During Stays
Local Measure | July 18, 2017
Engaging Guests Directly at More than a Dozen Luxury Hotels Via Local Measure's Social Intelligence Platform New York and Montreal – July 18, 2017 – Social Intelligence provider Local Measure has helped one of Canada's premier luxury hotel groups double guest interaction during their stays on property and cut response times by more than 80% in less than six months, through the company's proprietary social intelligence platform. For Group Germain Hotels, the impact has been significant as the company builds its capacity for delivering best in class experiences by focusing on each guest's personal preferences and delivering se...
Leading Location-Based Social Intelligence Company Local Measure Hires Christian Oswald as VP of Channel Business Development, Expanding its Services
Local Measure | June 19, 2017
Sydney – 19 June 2017: Local Measure, the leading location-based social intelligence platform has hired Christian Oswald as Vice President Channel Business Development. Oswald will be based in Phoenix, and manage channel partnerships to expand the company's reach and services for its hospitality, sports, entertainment and retail customers around the world. Oswald's new role will deepen relationships with Local Measure's channel partners in the Americas and Europe, supporting its social intelligence platform which helps companies in hospitality and other verticals better understand their customers, provide heightened service, and b...
In an Era of Luxury “Oversaturation,” the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study
Local Measure | June 8, 2017
Incorporating the Latest Consumer Research, More than a Dozen International Hotel Trendsetters Weigh in on the Contours of Luxury in New eBook New York – 8 June 2017: Local Measure, the leading location-based social intelligence platform, released a hotel industry eBook on how consumers' perceptions of luxury are shaping the hospitality industry, and what hoteliers need to do to anticipate and meet the new standards. Incorporating comprehensive research from internationally renowned experts, the eBook concludes that in an era of seemingly endless luxury accommodation options, the new luxury is more basic – turning on hotelie...
Here’s What You Can Learn from Last Month’s 6,796 Social Media Posts at Your Hotel
Local Measure | November 29, 2016
Guests on Property Can Post More than 200 Times per Day According to Local Measure, Whose Social Intelligence Platform Empowers Hotels to Drive Customer Loyalty New York - 29 November 2016 –Research from Local Measure, the leading location-based social platform for hotels and the tourism industry, found that guest's social media posts – via Facebook, Instagram, Twitter and Weibo – can total more than 200 a day, providing a hotel with valuable guest profile, data and preference information unavailable anywhere else. Marshalling that data, understanding it and using it as a basis for guest interaction, can build loyalty,...
