Developing a Social Media Plan for Your Hotel

Stephanie Sparks Smith | August 29, 2024

In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media. This includes resources of both time and money. Now, it is time to make and execute a plan. Developing a Content Strategy While you are likely to quickly post your upcoming holiday deal, slow down.  A good rule of thumb is no more than 20% of your posts should be an offer. Think first of your audience.  Who are your followers?  What are the challenges you are solving for them? What do they care about? Many ...