The Best Social Media Channels for Customer Service

Shep Hyken | October 13, 2022

By Shep Hyken Social customer care may not be the most popular channel to deal with customer issues for most businesses, but that doesn’t mean it’s not important. More and more customers are turning to social media to get help. More on why in just a moment. For now, let’s address why companies aren’t using social channels.  When a company tells me they don’t want to participate in social media customer care, I ask why. They have explanations – notice I didn’t use the word excuses, but that is really what they are. The explanations are:  We steer them to the phone, so we don’t need any other channels.  We do...