social media influencer
5 Practical Ways To Create Instagrammable Spaces in Your Hotel
Debbie Miller | May 16, 2024
By Debbie Miller In the age of social media dominance, providing an experience that’s not only memorable but also shareable is crucial for attracting and retaining guests. You may have a highly engaged online audience along with numerous loyal in-person hotel patrons. But is that audience one-in-the same? Many social media users discover brands they follow online. This means most of your Instagram followers may have never set foot on property. Similarly, those who frequent your hotel may not feel naturally inclined to snap pictures to post on social media. So, what’s the solution? Bridge your Hotel’s Online and Office Experience...
Are Social Media Influencers Bad Travel Agents? [NEW Study]
Max Woolf | January 22, 2024
By Max Woolf Consider this: The “travel” hashtag on TikTok has amassed over 26.3M posts and 217.8B views. With those numbers, it’s no stretch to say that social media influencers have become the new crop of travel agents. But— While many provide valuable insights on destinations, attractions, and foods, this summer has seen a wave of backlash. Take, for instance, a woman who said that some people “deserve jail time” for glossing over the Amalfi Coast’s logistical hassles. So, we decided to reach out to 1,000+ Americans to gauge their perceptions of influencers in the context of travel advice. Scroll dow...
Create a Selfie Experience
Shep Hyken | January 26, 2023
By Shep Hyken Here’s an interesting concept. I’ll describe it in the form of a question: Do you create an experience that is so good your customers want to remember it with a photograph? I started thinking about this as I walked through Times Square in New York City and couldn’t help but notice how many people were taking pictures of themselves with the bright lights, huge signs, and thousands of other people in the background. People wanted to remember the moment, and thanks to the cameras that virtually everyone has today, also known as mobile phones, they can save and cherish moments and share them with others forever. ...
Distinguishing Between an Influencer and a Guest Looking for a Free Weekend Stay
Larry Mogelonsky | October 23, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) On one of the properties for which I help in an asset management role, I’ve recently had to assume more of the public relations responsibilities. As the entire senior team is constantly overloaded and with no budget for top-tier public relations firm, we needed a way to quickly sort through media requests. Even for a small resort such as the one in question, the hotel is nevertheless bombarded week-over-week with requests from reporters for traditional or digital magazines as well as social influencers. All of whom want freebies – comped rooms with an F&B component and somet...
