social media platform
Your Hotel’s Social Media Reputation Is More Important Than Ever
DJ Vallauri | March 16, 2020
DJ Vallauri, Lodging Interactive’s Founder, CEO & President provides his perspective on the importance of social media reputation platforms in today’s environment. CAUTION: If you’re a hotelier who believes all marketing and communication programs should immediately stop, do not read any further...it’s not the best use of your time. Communications technology has pushed through to the forefront of travel. The ability to widely connect with guests globally is only available through social media platforms. There are many reasons why, now more than ever, properties should be focusing on maximizing their social media reputation. ...
TikTok 101: Understanding the Rapidly Growing Social Network
Michael Del Gigante | May 7, 2019
By Michael Del Gigante As in life, the only constant with social media is change. Just as marketers were starting to feel comfortable with the current landscape, along has come a fresh, rapidly rising network: TikTok. As eMarketer recently put it: "Not since Snapchat has any app shown as much potential as TikTok to disrupt the existing social media world order." In an in-depth profile of the app—titled "How TikTok Is Rewriting the World"—The New York Times was just as effusive, stating: "TikTok will change the way your social media works—even if you're avoiding it." What's the big deal? What exactly is TikTok? How popu...
Why Travel & Hospitality Brands Can’t Ignore the Power of LinkedIn Pulse for B2B Marketing
Alan E. Young | September 18, 2017
By Alan Young As a hotel or travel brand, if you're not focusing your attention on LinkedIn Pulse, you're missing out on a potentially huge opportunity and audience. In April 2017, LinkedIn reached an impressive milestone, as it confirmed over 500 million people use its professional social network. Yet the platform often doesn't enjoy the same level of affection nor respect as other, seemingly more trendy networks such as Facebook, Twitter and Instagram. Today's consumers and executives, regardless of industry, are looking for transparency, not self-serving promotion. LinkedIn Pulse offers an incredible vehicle to meet this demand by pu...
