The Top 25 Platforms Hotels Use to Manage Their Social Marketing

Ryan Solutions | June 7, 2016

There are quite literally thousands of tools available to help brands manage and analyze their social media accounts. But which ones are hotels and resorts using? Which of these platforms are the ones hospitality marketers rely on the most to get the full value possible from their efforts? That was our question, here's our answer. Compared to other sites where the vast majority of content is shared natively, nearly half of all tweets posted by hotels and resorts come from a 3rd party tool. So for this analysis we used Twitter's "source" identifier from over 225,000 tweets posted by 4,900 hotels and resorts during the l...