How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]

MDG Advertising | August 23, 2018

Are you unsure about how to measure the return on investment of your social media marketing? If so, you're not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively. This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task. The truth is that it's not. While measuring social ROI does take some time and work, it's absolutely achievable for firms of all types. So, how can brands tackle this problem? To find out, check out the key findings below, a...