Generational Differences In Social Media Usage

Larry Mogelonsky | October 5, 2016

By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) Young people and old people use different social media platforms and behave differently online. Everyone knows this…or at least they should. And it has powerful implications for your digital marketing strategies. It all started from the very onset of social networks which were peer-to-peer outlets for early millennials while boomers were still completely in the dark. Facebook played a big role in changing this dynamic. What started as an interface for university students soon took on high school pupils, college alumni and then everyone could sign up. As Mark Zuckerberg's character in...