A Hotelier’s Guide to the Top Social Platforms in Asia-Pacific

Cendyn | February 16, 2018

The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. These countries have an average mobile phone penetration rate of 62 percent, with that number expected to climb to 69 percent in the next few years. An effective marketing strategy for hotels must include mobile – if customers are willing to respond to it. Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers in Asia, and as such, are part of the complete travel journey. Facebook, Instagram, ...