social responsibility
The European Accessibility Act: What Hoteliers Need to Know
Cendyn | July 8, 2024
As the hospitality industry continues to evolve, it is crucial for hospitality businesses to stay head of the latest legislation impacting their operations. One critical law that all hoteliers should be aware of is the European Accessibility Act (EAA). The EAA is a landmark EU directive that establishes common accessibility requirements for a wide range of products and services. With full enforcement coming in 2025, now is the time for hoteliers to understand the EAA’s implications, as well as take steps to ensure compliance. Here’s an overview of the most important considerations facing the hospitality industry in the wake of the E...
Penn State School of Hospitality Management Research Shows Results Mixed On Whether Corporate Social Efforts Help Improve Company Finances
Penn State’s School of Hospitality Management | February 16, 2023
UNIVERSITY PARK, PA – The modern practice of corporate social responsibility (CSR) started to emerge in the 1950s when the public began to expect companies to ‘give something back,’ according to Seoki Lee, associate professor of hospitality management at Penn State. In the early 20th century, this typically took the form of financial donations to independent charitable causes that were often the first thing cut from budgets when corporate profits dipped. Today, CSR often involves long-term, corporation-led efforts to address socioeconomic, social justice and/or environmental issues. Despite the long history and continued evolution of...
How to Properly Integrate Social Responsibility Into Your Hospitality Brand
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
CSR: Make It Real and Tell Your Story
November 29, 2017
Many of the world's corporations engage in charitable projects. Some do so because they sincerely want to improve the world, but others create programs due the expectations of customers, owners, and other stakeholders. A pair of studies from Ecole hôtelière de Lausanne point to a key group that pays careful attention to corporate social responsibility: employees. The studies, by EHL Professor Steffen Raub – together with Stephan Blunschi of the Swiss retailer MIGROS in one case – investigate the mechanism by which CSR increases employees' loyalty and effectiveness. In recent years CSR has become a focus of many ...
