social voices
Lodging Interactive Launches Social Influencer Marketing Services for Hotels
Lodging Interactive | April 18, 2017
PARSIPPANY, NJ - April 18, 2017 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its Social Voices Influencer Marketing Services for the hospitality industry. Social Voices provides hotels with the ability to leverage the social influence of others to drive brand awareness and new revenue opportunities for their properties. "Influencer marketing is an emerging branding strategy for the hospitality industry and one that enhances a hotel's current social media marketing and engagement initiatives," said DJ Vallauri, Lodgin...
Social Media Should Be a Hotel’s Main Customer Service Platform
Lodging Interactive | May 6, 2015
Strategies for delivering social customer service on the property level. Parsippany, NJ: The evolution of social media from a marketing platform to a customer service platform has been widely noted. Social media marketing and social customer service are really two different disciplines within a brand's organizational structure and need to be treated that way. These separate disciplines now need to mesh to create a cohesive online presence that also promptly handles customer service issues. How can hotels accomplish this? By changing their view of social media as a means of marketing and assembling a dedicated team of associates whose si...
