Using Soft Metrics to Guide Hotel Operations

Larry and Adam Mogelonsky | April 27, 2022

By Larry and Adam Mogelonsky There are some classic metrics that hotels use to benchmark performance – namely, RevPAR and ADR. If you’ve been reading our column, you’ll know that we are in favor of developing thoroughly connected tech stacks that will allow hotels to measure TRevPAR – total revenue per guest – in order to guide business intelligence and make better decisions about which customers to target. But with more granular operational data tied in, hotels can perhaps measure even more. These might be called ‘soft data’ or ‘soft metrics’ in years past, but now our industry’s systems are becoming advanced enough...