sojern travel marketing platform
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Sojern Acquires VenueLytics to Bolster Its Platform for the Hospitality Industry
Sojern | July 11, 2023
SAN FRANCISCO – 11 July, 2023 – Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform. Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPA...
