Spa Revenue Management: The Art of Pricing Optimization for Spa Services

Cheryl Sott | June 12, 2024

Effective pricing strategies are the cornerstone of spa revenue management. While price controls are still largely a manual endeavor in the spa industry compared to the more sophisticated automated programs employed for hotel rooms and airline seats, there are a number of pricing levers including dynamic, real time, advance, and last-minute pricing strategies that can be used to build your spa revenue management program. Let’s explore. 1. Setting Competitive Spa Prices Spa Revenue Management begins with setting competitive prices that attract guests while ensuring profitability. For instance, you analyze the local market and determine th...