Spring Break a Big Splash for Florida Hotels

STR | April 27, 2021

Spring Break 2021 didn’t just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations. When looking at STR’s School Break Report, 39% of college students and just 7% of K-12 students were on break beginning 6 March. Despite this slightly low percentage, all signs pointed to a strong spring break period right out of the gate. The STR-defined Florida Keys market, at that point, was the only U.S. market to reach an 80% occupancy level—at 85.9% for the opening week of March. Other markets, such as Sarasota (75.4%), Fort Lauderdale (72.5%) and McAllen/Brownsville, TX (70.5%), were lower but all above tstr...