spring break travel
Las Vegas, Phoenix and Florida Markets Lead U.S. Hotel Performance During Early Spring Break Period
March 28, 2023
U.S. hotel occupancy leaders and laggards in the March 2023 “bubble” chart update reinforce three key trends that began to develop late in 2022. The overall distribution of demand continues to shift away from the pandemic rural/outdoor focus back to larger urban destinations. Major markets continue to close the deficit to pre-pandemic levels. Leisure-oriented markets remain firmly rooted near the top of the national leaderboard. As we have already entered the school spring break season, we expect warmer markets near beaches to maintain their strong performance in the coming weeks. While the four weeks ending 18 Mar...
STR: U.S. Hotel Results for Week Ending 11 March
STR | March 16, 2023
HENDERSONVILLE, Tennessee—Helped by the onset of spring break travel, U.S. hotel performance increased from the previous week, according to STR‘s latest data through 11 March. 5-11 March 2023 (percentage change from comparable weeks in 2022, 2019): Occupancy: 64.7% (+2.8%, -7.5%) Average daily rate (ADR): US$158.20 (+8.1%, +16.6%) Revenue per available room (RevPAR): US$102.38 (+11.1%, +7.8%) Among the Top 25 Markets, Washington, D.C., saw the highest year-over-year increase in occupancy (+21.8% to 67.6%). None of the Top 25 Markets saw an occupancy lift over 2019. D.C. also showed the most substantial ADR (+23.4% t...
International Travel, Multigenerational Trips Popular This Spring Break
AAA | March 2, 2023
WASHINGTON, DC (March 2, 2023) – More Americans are heading abroad this Spring Break. AAA booking data shows international travel this season is up 30% over 2022. Many families are also taking multigenerational vacations. A new AAA survey shows more than 40% of U.S. adults with Spring Break plans are traveling with three generations. “Families are making up for lost time,” said Paula Twidale, AAA Senior Vice President of Travel. “We’ve seen a spike in international Spring Break bookings. Americans are taking advantage of the strong U.S. dollar and the exchange rate in Europe. Travelers looking for warm weather are flocking to ...
Easter Swing Shifts School Breaks Substantially in Spring 2023
STR | March 1, 2023
As spring break season approaches, tracking school calendar data becomes critical for predicting travel demand across the U.S. The swings from one academic year to another can generate substantial waves in hotel performance, since vacation scheduling directly impacts over 50 million public K-12 students across the country, not to mention their families. Beginning with the second weekend of March, spring break 2023 will kick into gear for school districts around the U.S. From Saturday, 11 March through Friday, 17 March, roughly one third of all K-12 students will be on break and available to travel. By the end of the week, the p...
STR: U.S. Hotel Performance for March 2022
STR | April 21, 2022
HENDERSONVILLE, Tennessee—Lifted by Spring Break travel, the U.S. hotel industry reported elevated performance with better indexed comparisons against 2019, according to March 2022 data from STR. March 2022 (percentage change from March 2019): Occupancy: 64.0% (-6.2%) Average daily rate (ADR): US$146.61 (+10.9%) Revenue per available room (RevPAR): US$93.82 (+4.0%) The country’s occupancy and RevPAR levels were the highest since July 2021. On a nominal basis, the country’s ADR level was the highest for any month on record. When adjusted for inflation, the March ADR level was roughly 2% below the 2019 comparable. Amo...
As Spring Break Volume Dipped, U.S. Hotel Occupancy Saw Decrease
STR | April 1, 2022
As Spring Break travel volume dipped, the U.S. hotel industry saw weekly occupancy decrease 1.3 percentage points to 65.5% for the week of 20-26 March 2022. As compared with a year ago, average occupancy for the past two weeks combined was nearly eight percentage points higher, while the gap to 2019 was down to five percentage points. Average daily rate (ADR) also softened 1.5% week on week with the absolute level (US$149) the third highest in history. With lower occupancy and ADR, revenue per available room (RevPAR) decreased 3.5% from the week prior. While the country saw an overall seasonal slowing in occupancy, several markets saw thei...
STR: U.S. Hotel Results for Week Ending 26 March
STR | March 31, 2022
HENDERSONVILLE, Tennessee — March 31, 2022 — With lower Spring Break travel volume, U.S. hotel performance dipped slightly from the previous week, according to STR‘s latest data through 26 March. 20-26 March 2022 (percentage change from comparable week in 2019*): Occupancy: 65.5% (-5.5%) Average daily rate (ADR): US$149.38 (+13.5%) Revenue per available room (RevPAR): US$97.92 (+7.3%) The weekly ADR level was the third highest for any week on record, behind the previous week ending 19 March and the week of Christmas in 2021. While none of the Top 25 Markets showed an occup...
U.S. Spring Break Destinations Continue Dominance With Peak Still to Come
STR | March 23, 2022
Leisure travel continues to be particularly strong in the U.S. as spring kicks into gear, and the biggest hotel performance wins recently have come in those U.S. markets that are traditional Spring Break destinations. At the same time, major urban centers are seeing some return of transient business demand along with increases in group bookings. Since last month’s update, travelers have continued to seek relief and respite in warmer or winter-fun locales, as shown by hotel performance data for the four weeks ending 12 March 2022. This is an especially good sign for the industry as the largest percentage of K-12 students are not expected...
