star ratings
Forbes Travel Guide Expands Further into Key Markets in Europe
Forbes Travel Guide | September 10, 2015
Brings its Global Star Ratings System to Eight More Major Cities and Metropolitan Areas in France, the United Kingdom, Germany, Italy and Switzerland NEW YORK, Sept. 10, 2015 -- Forbes Travel Guide today announced its expansion further into the heart of Europe, announcing that it will rate hotels in eight additional Europe cites and metropolitan areas: Paris Cannes Berlin Geneva Florence Rome Milan The Home Counties outside London Responding to increasing demand for its global star ratings platform worldwide, the move follows the opening of the company's Europe office in London led by Chris Fradin, earlier this year. Forbes Tr...
Is There Any Correlation Between Facebook Fan Counts and Hotel Star Ratings?
Ryan Solutions | January 27, 2015
Though many formats exist, the 1.0-5.0 star ratings for hotel quality, service, and amenities have become ubiquitous for OTAs. They've even used them in their marketing with taglines like "4-star hotels at 2-star prices." But within the social sphere where a like means so many things, is there any correlation between fan counts and star ratings? The Goods To find our answer we looked at over 10,000 hotel Facebook fan pages. We then grouped the hotels by the star ratings typically used on most U.S. OTAs and found the average Facebook fan count of each group. Based on our sample, 5-star hotels averaged 19,500 fans, 4-star hotels averaged...
